It’s no secret that your success as a business owner depends largely on how well you market and sell your products and services.
But there’s a lot more to it than that.
First and foremost, you must insure a positive experience with your prospect right off the bat. You want them to feel good about doing business with you.
You want to leave them with a positive impression, believing “Here’s a merchant who actually delivered on their promise!”
A well-worn but worthy principle that bears repeating is this: “People do business with people they know, like and trust.”
Let’s be honest… unless you live in a remote location, you’re not the only person selling “X.” And even if you do, an online presence means you’re competing with everyone else on the planet that’s also selling “X.”
So in order to stand out from your competition, you have to not only attract your prospect’s attention, but you also have to win them over.
But how?
I believe the answer lies in this really simple concept: sell a positive customer experience effectively at every point of contact… and selling your products and services will naturally follow.
This grass roots, back-to-basics approach, in my opinion, should be at the core of every business marketing plan.
Once you discover how to do this, growing your market share and building trust and loyalty with your buyers happens much easier because you have a positive relationship to build on.
Social media offers the perfect platform to connect favorably with your market, establish your ‘voice’ and build your brand.
Then there’s your website. Most likely the ultimate goal here is to convert prospects into customers. But your website also has a ‘feel,’ a personality, and probably even an “about us” page… all perfect opportunities to establish a connection with your visitors and leave them ‘feeling good’ about you.
And let’s not overlook the power of email for strengthening those relationships – the key to securing the trust and loyalty you really want from your buyers.
If you use all these tools effectively, you can easily market without feeling like you’re marketing at all – because it becomes an expression of who you are naturally. And when this happens, your customers not only keep coming back… they actually become your sales force! Now that’s success!
Thanks for reading!
Susan
Does your small business need help building brand loyalty? That’s part of our ‘Extra Mile’ advantage! Our Sales Accelerator Questionnaire and consultation call may be just what you’ve been looking for! Email us to find out more.
Susan Ruth is a Copywriter, Marketing Consultant and Info-Marketer with Extra Mile Copywriters – helping small business owners shine!